Brand recognition is one of the top marketing objectives for any business, and while it takes more than just promotional materials to build this up, they do play a significant role in boosting your brand. Having your logo, tag line and other important information readily available saves customers time and effort that would be required to search for your company online or remember the details from an experience.
The type of print material used and how it is presented also impacts the level of brand awareness it generates. For example, a business card printed with your logo and contact information is a simple way to promote your company, but using a more creative die cut such as an abstract shape or something that relates directly to your products or services can capture the attention of your audience.
Brochures are another effective print material that is often a staple in reception areas and business centers, but they can also be sent in mailers, included with orders and handed out at events. Brochures provide a detailed advertising piece that gives your audience the opportunity to learn more about your business and what you have to offer, while also providing the information they need to make an informed purchase decision.
Flyers, posters and banners are other popular print promotional materials that businesses use to advertise their products, services or special offers. By including specific call-to-actions such as a link to your website or social media accounts, you can drive traffic and increase sales. Adding a clear and compelling image to your print advertising will help attract the attention of your audience, and using colors that resonate with your target demographic can help boost your brand visibility.
Promotional items, such as pens, coffee cups and hats, are another great way to advertise your brand. When a customer or client receives a branded item they will see it frequently, which can create a high level of brand recognition. This is a strategy that is frequently used by beverage companies and other large brands that want to spread their message in a cost-effective way.
Using a professional printing service to design and produce your promotional materials is an investment that will pay dividends for years to come. Whether you are looking to create a new advertising campaign or just refresh your existing materials, we can help. Our team of experts will work with you to understand your needs and create a customized marketing plan that meets your budget. To get started, fill out our online quote form or give us a call. We look forward to hearing from you.